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"My philosophy is that you can reach your health goals whilst enjoying delicious nutritionally balanced convenient food."

- Jennifer Irvine
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Responding to growing consumer demand and the inventive menus that The Pure Package and Balance Box offer; provides an easy and convenient way to bring the goodness of sea right into people’s homes. Adding wonderful flavour and diversity, accompanied with a whole host of nutritious benefits they are great assets to maintaining and improving health and are naturally low in calories. offers over 10 different types of seaweed, each brimming with nutritious goodness. Seaweed can be ten times richer in calcium that cow’s milk and has twice as much vitamin C as oranges and fifty time more iron than spinach.

A diet staple in Asia and other coastal regions for hundreds of years, it is now time for the mainland to catch up.

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