“Balance is a key mantra I apply not only to my food and business but to my lifestyle too. I love nothing more than planting, nurturing and harvesting food for the family to enjoy at home, we also keep chickens for fresh eggs.”

– Jennifer Irvine


Jennifer Irvine is the founder of a thriving wellness empire that recently celebrating over 16 very successful years in business. Her award-winning companies include The Pure Package and Balance Box; food delivery services which offer a convenient, delicious and healthy solution to meal time for busy individuals.

Jennifer’s businesses have helped thousands of clients get into shape, providing a high-end diet delivered direct to your door. The menus are planned by nutritional therapists and prepared by chefs, reflecting Jennifer’s belief that food should be ethically sourced with the perfect balance of nutrients. Gourmet diet company The Pure Package delivers to Greater London and some Surrey/Bucks postcodes, Balance Box is available nationwide and carries a more accessible price tag and still uses the same quality ingredients.

With her two business, The Pure Package and Balance Box they aim to revolve around helping clients achieve their health goals as simply as they can. They offer a very high-end diet delivered direct to your door with zero compromise on taste and flavour. These perfectly balanced, uniquely tailored meals have helped thousands of clients get in shape. As well as Pure Package and Balance Box, Jenny has also founded The Pure Package Wellness Awards to celebrate pioneers of the Wellness Industry. Through her companies and her best-selling recipe books – The Diet for Food Lovers and The Balance Diet – Jennifer’s delicious, nutritious and perfectly balanced meals have transformed countless lives.

Early years

Jennifer’s love of food started from an early age, helped by growing up on a self-sufficient farm in West Cork, Ireland, where her parents still make Milleens cheese. Possessing a natural curiosity for food and business and how the two are combined, Jennifer’s first entrepreneurial venture saw her collecting eggs from the farm’s chickens to sell to local restaurants.

Jennifer’s desire to immerse herself in the world of food led her to gain an Honours Degree in Food Marketing and Economics from the University of Reading. She then went on to develop several businesses in the food industry while enhancing her own professional experience.
Her extensive background includes working for Neal’s Yard Dairy where she helped establish its brand in Borough Market. She soon progressed onto senior management teams and development roles within Deals Restaurant Group and the Conran Group. Jennifer’s continued studies include nutritional cookery at Le Manoir with Raymond Blanc and cookery school in Thailand.

Professional Achievements & Awards

Throughout her business career Jennifer has won numerous awards such as the Harpers Bazaar Entrepreneur of the Year Award, the BT Entrepreneur of the Year Award and the Shell Live Wire Entrepreneur of the Year Award.  Jennifer has also judged at the BT Entrepreneur Awards, Shell Live Wire Awards, The British Cheese Awards and the Irish Food Awards. Her status as a business entrepreneur has led to her to be invited to Buckingham Palace and to speak at The London Stock Exchange, the BBC, British Library and various clubs across the world. Jenny has also had many TV appearances which include Channel 5 news and Channel 4 Weekend Kitchen with Waitrose, as well as the more recent Radio appearances such as BBC Radio Berkshire.

In 2016, Jenny decided to create The Pure Package Wellness Awards, to honour and celebrate the stars of the British health and wellness industry. She noticed a gap in the awards sector for an event that focused solely on celebrating the wellness industry. The second annual awards ceremony took place in 2018 at BAFTA and was attended by a number of influential guests and celebrities, as well as the prestigious judging panel. With these awards Jenny wanted to identify the truly outstanding businesses that she would not only use herself, but also recommend to clients.
For more information on The Wellness Awards, please visit the website.

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