“I love food! Food is my passion and I love eating well and having food prepared by chefs and blessed by nutritional therapists. I wanted to create a business that could deliver healthy, nutritional, tasty and convenient products to its customer nationwide.”

– Jennifer Irvine

The Pure Package

Paul Winch-Furness / Photographer Jennifer Irvine came up with the idea of The Pure Package when living in New York. She realised that “the diet delivered to your door” could be the secret to letting busy people get on with their lives secure in the knowledge that they are eating the right foods.

After a period of intense market research and product design, food production began in Jenny’s kitchen. The Pure Package food delivery service began life from one domestic fridge freezer in 2003.

The response to the business was beyond all expectations and within months the company moved to its first commercial premises in New Covent Garden Market.

The Pure Package was the first company of its kind to offer this unique food delivery service in the UK, and prides itself on maintaining the top position in an increasingly competitive market. The Pure Package refuses to compromise on quality and excellence, offering fresh gourmet food and the ultimate in convince in one attractive (and environmentally friendly) package.

Created by nutritional experts, packages include traditional Healthy Eating plans, Weight Loss, Training Support, Longevity, Pre & Post Natal, Vegetarian & Vegan and Paleo-Inspired. Always discreet, the company has an enviably long Hollywood VIP client list, just some of its stars include Hugh Jackman, Erin O’Conner, Florence Welch, Lilly Cole and Lisa Snowdon.

Visit the website today at www.purepakage.com

The Wellness Awards

The Pure Package Wellness Awards is a UK awards event established with a mission to honour and celebrate the stars of the British health and wellness industry. The awards give long overdue recognition, credit and appreciation to those who have been instrumental in the development and advancement of wellness in the UK. From pioneers to rising stars, we are shining a spotlight on the industry’s luminaries. And so we created The Wellness Awards! The inaugural ceremony was held at BAFTA in September 2016, the second event was held in February 2017 and attracted more than 200 attendees. Debbie Moore, Amy Abrahams and Dr. Rangan Chaterjee were some of the recognised figures.

We are excited to announce that the preparations for the next ceremony are already taking place and it will be held in September 2019. Nominations are now open.

Visit the website today at www.purepackage.com/awards/

Balance Box

Balance box was launched in 2011, aiming to deliver freshness and ethically sourced meals and snacks nationwide directly to client’s doors. The idea of Balance Box was to create healthy and natural meals using free-range ethical ingredients that were sourced locally. Using delicious and inventive recipes the team at Balance Box then created 2 plans to choose from, the Lighter Plan and the Market Plan. Each plan then has a choice of 4 menus to choose from; the Classic Box, the Vegetarian Box, the Pescatarian Box and the Free From Box.

The Lighter Plan has been made to contain an average of around 1,200 calories a day. The menus have been designed by nutritional experts and fits in perfectly with any lifestyle. Containing breakfast, lunch, dinner and 2 snacks a day the Lighter plan really helps to control your calorie intake whilst still being delicious.

The Market Plan has been made to contain on average around 1,800 calories a day. Following the same style of the Lighter Plan it has been designed by nutritional experts to help save precious time and fit into a busy lifestyle. Containing breakfast, lunch, dinner and 2 snacks a day the Market Plan helps to control calorie intake whilst being efficient and enjoyable.

Balance Boxes’ delicious food, with vibrant colour and taste is designed to make clients fell healthier, achieve weight loss all whilst saving precious time.

Visit the website today at www.balancebox.com

Sea Vegetable

Responding to growing consumer demand and the inventive menus that The Pure Package and Balance Box offer.

Seavegetable provides an easy and convenient way to bring the goodness of sea right into people’s homes. Adding wonderful flavour and diversity, accompanied with a whole host of nutritious benefits they are great assets to maintaining and improving health and are naturally low in calories.

Seavegetable.co.uk offers over 10 different types of seaweed, each brimming with nutritious goodness. Seaweed can be ten times richer in calcium that cow’s milk and has twice as much vitamin C as oranges and fifty time more iron than spinach.


Leiths School of Food and Wine has joined forces with award-winning gourmet dietary food service The Pure Package to launch Nutrition in Culinary Practice: The Accreditation.

This unique and comprehensive course promises to de-bunk myths about nutrition, teaching students about the nutritional make-up of food and arming them with the facts. Whilst this is a professional accreditation, the course is fun too. Working in one of the Leiths professional kitchens, you can experiment with ingredients such as spirulina and seaweed spaghetti, learn to understand techniques such as fermenting and sprouting, and become familiar with equipment such as the Thermomix, dehydrator, and sous-vide.

Each session involves a trained nutritionist offering a comprehensive understanding of the nutritional make up and effects of various foods, presented in easy to follow notes with informative discussions. Your knowledge is then put into practice as the Leiths chefs lead hands-on cooking sessions. Students get guided through the techniques and recipes necessary in order to master this nutrition-led approach, without the loss of flavour or pleasure in cooking that is integral to all the courses at Leiths.

Visit the website today at https://www.leiths.com/professional-courses/nutrition-in-practice-the-accreditation or use https://www.workshop.ws/courses/leiths-nutrition-online to apply to a course.


food-lover-bookFollowing the success of The Pure Package and after much demand from her faithful clients, Jennifer released her first recipe book The Diet for Food Lovers. Revealing many of her healthy eating secrets this book was created to help individuals bring healthy eating into part of their daily routine with ease. Selections of mouth-watering recipes include Chicken and Noodle Laksa, Duck and Pear Barley Cassoulet with Honey and Caraway Parsnips and Chocolate Mousse.


Jennifer released her second recipe book The Balance Diet in 2013 which is filled with tasty nutritionally balanced meals, taking 30 minutes or under to make. Busy lives need convenience and flexibility which is why recipes are designed to serve two, include practical, time-saving tips and the principle of ‘upcycling’ so readers can become creative with their leftovers.

Included is a 14 day meal planner; designed to kick start a healthy eating lifestyle, taking (often
difficult) meal decisions away. Highlights include Peanut Butter and Banana Porridge, Ceviche,
Fragrant Sweet Potato and Lime Soup and Boozy Oranges with Chocolate Sauce.


As well as Jennifer being involved in a number of business’ and being an author she is involved in a few charities. These are: Add Positivity, The Prince’s Trust, Frederick’s Foundation, Women for Women and You Can Free Us.

Add Positivity
Designed by marketing agencies for marketing agencies, they seek to bring agencies together for common good. Working together, they aim to raise funds for charities that support educational programmes in the UK and internationally.

The Prince’s Trust
The Prince’s Trust believe that every young person should have the chance to embrace exciting opportunities. So, they help 11 to 30 year-olds who are unemployed or struggling at school to transform their lives.

Frederick’s Foundation
Fredericks is a Responsible Finance Provider that provides loans to people who want to set up a new business or maintain or expand an existing business. Fredericks is open to anyone who has a viable business proposition, but cannot obtain mainstream finance.

Women for Women
Women for Women International helps women survivors of war rebuild their lives. They have over 20 years of on-the-ground experience working with women in countries affected by conflict.

You Can Free Us
YouCanFreeUs Foundation is an international human rights organization that is fighting mo­dern slavery around the world through advocacy, rescue and rehabilitation. Their fight against modern slavery began in 2010. Since then, they have rescued and successfully rehabilitated hundreds of wo­men and children through our strategic in­tervention hubs, safe houses and training centers in different parts of the world.

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