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"My philosophy is that you can reach your health goals whilst enjoying delicious nutritionally balanced convenient food."

- Jennifer Irvine
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food-lover-bookFollowing the success of The Pure Package and after much demand from her faithful clients, Jennifer released her first recipe book The Diet for Food Lovers. Revealing many of her healthy eating secrets this book was created to help individuals bring healthy eating into part of their daily routine with ease. Selections of mouth-watering recipes include Chicken and Noodle Laksa, Duck and Pear Barley Cassoulet with Honey and Caraway Parsnips and Chocolate Mousse.


balance-bookJennifer released her second recipe book The Balance Diet in 2013 which is filled with tasty nutritionally balanced meals, taking 30 minutes or under to make. Busy lives need convenience and flexibility which is why recipes are designed to serve two, include practical, time-saving tips and the principle of ‘upcycling’ so readers can become creative with their leftovers.

Included is a 14 day meal planner; designed to kick start a healthy eating lifestyle, taking (often
difficult) meal decisions away. Highlights include Peanut Butter and Banana Porridge, Ceviche,
Fragrant Sweet Potato and Lime Soup and Boozy Oranges with Chocolate Sauce.


Paul Winch-Furness / Photographer Jennifer Irvine came up with the idea of The Pure Package when living in New York. She realised that “the diet delivered to your door” could be the secret to letting busy people get on with their lives secure in the knowledge that they are eating the right foods.
After a period of intense market research and product design, food production began in Jenny’s kitchen. The Pure Package food delivery service began life from one domestic fridge freezer in 2003.
The response to the business was beyond all expectations and within months the company moved to its first commercial premises in New Covent Garden Market.
The Pure Package was the first company of its kind to offer this unique food delivery service in the UK, and prides itself on maintaining the top position in an increasingly competitive market. The Pure Package refuses to compromise on quality and excellence, offering fresh gourmet food and the ultimate in convince in one attractive (and environmentally friendly) package.
Created by nutritional experts, packages include traditional Healthy Eating plans, Weight Loss, Training Support, Longevity, Pre & Post Natal, Vegetarian & Vegan and Paleo-Inspired. Always discreet, the company has an enviably long Hollywood VIP client list, just some of its stars include Hugh Jackman, Erin O’Conner, Florence Welch, Lilly Cole and Lisa Snowdon.
Visit the website today at


Paul Winch-Furness / Photographer Balance box was launched in 2011, aiming to deliver freshness and ethically sourced meals and snacks nationwide directly to client’s doors. The idea of Balance Box was to create healthy and natural meals using free-range ethical ingredients that were sourced locally. Using delicious and inventive recipes the team at Balance Box then created 2 plans to choose from, the Lighter Plan and the Market Plan. Each plan then has a choice of 4 menus to choose from; the Classic Box, the Vegetarian Box, the Pescatarian Box and the Free From Box.
The Lighter Plan has been made to contain an average of around 1,200 calories a day. The menus have been designed by nutritional experts and fits in perfectly with any lifestyle. Containing breakfast, lunch, dinner and 2 snacks a day the Lighter plan really helps to control your calorie intake whilst still being delicious.
The Market Plan has been made to contain on average around 1,800 calories a day. Following the same style of the Lighter Plan it has been designed by nutritional experts to help save precious time and fit into a busy lifestyle. Containing breakfast, lunch, dinner and 2 snacks a day the Market Plan helps to control calorie intake whilst being efficient and enjoyable.
Balance Boxes’ delicious food, with vibrant colour and taste is designed to make clients fell healthier, achieve weight loss all whilst saving precious time.
Visit the website today at


sea-vegetables-logoResponding to growing consumer demand and the inventive menus that The Pure Package and Balance Box offer; provides an easy and convenient way to bring the goodness of sea right into people’s homes. Adding wonderful flavour and diversity, accompanied with a whole host of nutritious benefits, they are great assets to maintaining and improving health and are naturally low in calories. offers over 10 different types of seaweed, each brimming with nutritious goodness. Sea vegetables can be ten times richer in calcium that cow’s milk and has twice as much vitamin C as oranges and fifty times more iron than spinach.
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