“My philosophy is that you can reach your health goals whilst enjoying delicious nutritionally balanced convenient food.”

– Jennifer Irvine

Pure Package

Market leaders and the UKs first and finest diet delivery service; The Pure Package has revolutionised dieting and healthy eating by constantly breaking new ground and pushing boundaries.  

Balance Box

Balanced food for a modern life – Balance Box launched in 2011 and delivers fresh, ethically sourced breakfast, lunch, dinner and snacks nationwide direct to client’s doors.  

The Wellness Awards

The Pure Package Wellness Awards is a UK awards event established with a mission to honour and celebrate the stars of the British health and wellness industry.

Leiths Cookery School

Leiths is considered to be one of the best cookery schools in the world. Students are taught the scientific theory behind the cookery process. In the kitchen, students master a comprehensive range of skills that will allow them to thrive in any culinary environment.

Sea Vegetable

Responding to growing consumer demand and the inventive menus that The Pure Package and Balance Box offer; SeaVegetable.co.uk provides an easy and convenient way to bring the goodness of sea right into people’s homes.

Healthy Food Guide

The UK’s favourite healthy lifestyle magazine is packed and good-for-you recipes and expert advice about food, nutrition and health and diet issues. In the monthly magazine Jennifer writes a two page spread, giving-home-grown advice to the public.

The Diet for Food Lovers by Jennifer Irvine

“Learn all the secrets… create delicious, healthy meals”
OK! Magazine


The Balance Diet by by Jennifer Irvine

“Get back in shape with these recipes that are as good for you as they are quick and easy” Hello Magazine

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